• FUN AND SEDUCTION WITH PLOP CITRIC PASSION!

Mixture of fruit-bearing tastes with new sensation (tangerine – passion fruit)

A characteristic we have as a company is our strong distribution, as an example for a lot of organizations which considered our direct sale successful.

Advance Consulting showed “ the2011 best companies and people Ranking” where our Chairman of the Board, Mr. Gonzalo Chiriboga Chavez, was selected as the businessman with best reputation.

In EKOS business magazine, among different brands ranking in the country “Larger Brand Capital” , where our work is analyzed , regarding influence and validity over consumers.

The Corporation “Instituto de la Ciudad de Quito” at the X Quito Biarritz Forum on September 30th. October 1st.. 2nd. published the book “Quito, Identidad, Inovación y Competitividad”.

The power of a shared vision and the evolution of the traditional guidelines, have allowed CONFITECA to be an evolutionary and engaged Company in achieving worldwide recognition standards, as an example of this, the Re¬ Control Managing and Security System BASC, obtained thanks to a progressive process of changes implementation and activities sustainability, motivated by the impulse of a dynamic institution that aims to excellence.

On November 29th. there was a Meeting on Disabled People Accountability, organized by the Ministry of Labor and Employment. Confiteca was invited to be a part of this event because of its inclusion of handicapped persons as a good handling example. Our representative, Econ. Ricardo Lara, General Manager, talked about the experience of integrating 26 handicapped persons to different company areas, and how this has contributed not only the company’s benefit, but to their personal benefit.

As an answer to the market organic products growth in Europe and the United States within the category of fine chocolate, our company decided to confront the challenge of getting the organic certification as Cocoa Republic and a task force in various areas was formed which implied: Quality Management, a Raw Materials and Materials Warehouse, a Chocolate Plant, General Services, a Cocoa Republic Research and Development and a gathering center in Vinces.

Magazine “ Industria Alimenticia”, that gets to 19 countries and has a print run of around 20 thousand magazines, published in May a summary of Snacks and Candy sector growth and consolidation based in the Latin America sector.

The BPM (Good Manufacturing Practices = Buenas Prácticas de Manufactura) certification is a necessary answer to markets evolution from globalization, as a fundamental tool that facilitates free trade among countries and respect to consumers.

This important publication, that has a successful acceptance in 19 countries and prints more than 20,000 magazines every two months, chose Confiteca as the Year Processor in Candies and Snacks in Latin America. This is a recognition to our products quality and innovation and their orientation toward consumers.

April Ekos magazine had a news report from Dr. Gonzalo Chiriboga Chaves, Confiteca’s Chairman of The Board of Directors, about Confiteca’s coming back to the Stock Market, where commercial and financial documents were immediately sold to private investors. This will enable the company to have a higher investment level.

EKOS magazine published a book on large corporations in Ecuador, among which Confiteca is one of the outstanding companies during the XX century; mentions that our founder was a renowned businessman during that time.

The best growth opportunities in massive consumer goods have been identified in traditional distribution channels, that is why the companies give importance to “tiendas” ( small stores) and sale points, selling programs, which should be attended on a timely basis. With this perspective and Mass distribution CONFITECA C.A. acquired a new vehicle fleet partially replacing the existing one, with the objective to reach all our customers efficiently and timely.

Expanding our frontiers has been one our organization biggest objectives this was undertaken in the 90's; that is why we emphasize that we are a succeeding Ecuadorian organization abroad. This year we have another challenge: the establishment of a new distribution enterprise in Nicaragua called CONFITECAM, which started in July 2010. The reason is that our products Artic and Tumix in tablets, have become leading products in Nicaragua are distributed to wholesale customers. We are proud that three of our Ecuador Confiteca collaborators had been selected to manage this new project.

El Municipio de Quito a través de una alianza público - privada está llevando a cabo la Campaña "Quito Limpiecito" impulsada para mejorar la imagen de la capital ecuatoriana a través de la colocación de tachos de basura alrededor de la ciudad y la manutención de parques y espacios públicos.

Confiteca launches 2 amusing characters that start a change in chocolates consumption.