The Corporation “Instituto de la Ciudad de Quito” at the X Quito Biarritz Forum on September 30th. October 1st.. 2nd. published the book “Quito, Identidad, Inovación y Competitividad”.

In this publication the theme : Is there a room for the productive invention in Quito? Is developed. “Confiteca Case” is considered an example, showing there are profitable and successful industries in Ecuador that have gotten internal and external markets.

As a conclusion regarding Confiteca there is the following:

"They ( Confiteca) do not have any risk aversion. Confiteca has demonstrated that flexibility, innovation , paradigms break and a deep knowledge of the Latin American consumer are key to success in business and job satisfaction..."

"They (Confiteca) do not believe in Government paternalism. They believe in management development and not Government protectionism to apply favorable policies on their benefit. Their export and multi-domestic vocation makes the company value competition, to be efficient, professional and forge competitive advantages to increment the company’s participation in markets".