A Dream starts in 1963American Chewing Products of Ecuador S.A, starts with American Chewing Products Corp of USA patents and brands on October 10th. 1963 as the first chewing gum production company in Ecuador.
Agogó is bornAgogó Chewing gum appears in Ecuador, the category innovating brand that magnified the company’s growth and leadership. Agogó revolutionized the market and became the joy, taste and fun symbol for different generations and the most important company asset through its history.
The conquest of international markets startsConquest of the international markets begins with Agogó. In June 1968 the company starts exporting to Argentina.
Agogó gets to BrazilThe company keeps on expanding through the continent and in April 1971 starts exporting ball chewing gum to Brazil.
The conquest of new categories in candyConfiteca ventures into new categories of candy as lollipop, candies, toffees and coated candy, all innovative products for that time market.
American is bornIn 1978 Confiteca launches its brand American, in the line of chewing gum.
The company creates its own distribution systemThe company takes a step in distribution control, establishing a direct sales route system organization and zoning for market deeper penetration.
The first success 25 yearsIn 1988 Confiteca celebrated its first 25 years of continuous success. A quarter of a century full of positive advances.
Kataboom, the liquid explosion of intense taste startsConfiteca surprises the market and competition launching in 1991 the first liquid chewing gum, under the name of kataboom, a chewing gum with several tastes and abundant liquid that generates a great sensation among young people.
Confiteca gets the first place in sales volumeIn 1992 Confiteca got a new record and became Ecuador first company.
Confiteca’s operations reach ColombiaConfiteca's interest in international markets leads it to conquer new markets out-of-Ecuador. In 1993 Confiteca initiates its operations through Confitecol S.A, aiming to attain in Colombia the same success in Ecuador.
Operations reach PeruThe expansion in the region advances rapidly with Confiperú S.A in 1994.
Launching a New ProductConfiteca transforms the candy market with 3 innovative products: Super Hyper acid, the chewing gum giving intense sensations among children. Plop, lollipop with seductive taste and Jaazz, a mentholated candy that transmits a new concept of freshness.
Confiperú in constant growthConfiperú successfully launches its first brand, Boogie : a refreshing chewing gum.
Tumix, the chewing gum that gives Confiteca a great encouragementBrand Tumix marks rises with force in the Ecuadorian market, promising freshness at lower price, a very competitive positioning that paved the way for success. Tumix is the category absolute leader and Confiteca’s notable brand.
Chichiste is bornConfiperú strengthens its position in the chewing gums market with Chichiste, the chewing gum that tells you a joke.
A world of opportunities opens up for ConfitecaFor the sake of strengthening exports and entering to compete at global level, Confiteca in 1999 initiates its participation in the largest and most important world fair of sweets: ISM in Cologne - Germany
34 countries in the world enjoy Confiteca's flavorConfiteca's strong export strategy is fruitful. In year 2002 its products enter with great acceptance in 34 countries, with special recognition; America Economía magazine included Confiteca among the 7 companies with better management in Latin America.
Candy Industry Magazine (USA) simultaneously distinguished Confiteca as one of the 100 largest candy producers in the world.
A new challengeConfiteca assumes a new challenge: Competing with high-quality products in the chocolate market.
In the 2004 Confiteca enters the chocolate market with its brands American and Chocotin.
Confiteca enters the market with novelty productsThe company initiates a high differentiation novelty products development for children and adolescents markets.
Production goes forwardIn May 2009 a new production plant is inaugurated in Colombia.
Confiteca gets the reward to one of the most traditional brands in EcuadorThe First Place was given to us as the most important brand in the Candy category by EKOS magazine.
CONFITECAM a new Distribution enterprise starts in July 2010 operations in Nicaragua.
Confiteca gets back to the Stock MarketApril Ekos magazine had a news report from Dr. Gonzalo Chiriboga Chaves, Confiteca’s Chairman of The Board of Directors, about Confiteca’s getting back to the Stock Market, where commercial and financial documents were immediately sold to private investors. This will enable the company to have a higher investment level.
Confiteca consolidates its leadership in Ecuador, Peru and ColombiaThe group brands are regularly exported to 33 countries in 5 continents, with markets in Venezuela, Bolivia, Haiti, Nicaragua, Uruguay, Mexico, Panama, United Arab Emirates, Cuba, Saudi Arabia, Australia, Ghana, Honduras, Greece, United States, Spain, Sweden, Italy, Chile and Israel, among others.