Ecuador 2011 Confiteca ®
Merchandising>Colombia

Colombia

CONFITECOL COLOMBIA reaches weekly to 130,000 detail-oriented customers among: Traditional stores, local consumption, kiosks and “Cajoneros” ( Box carriers). It additionally completes its distribution with 520 distributing and wholesale customers.

Our channels:

Retailers: Takes care of a traditional store, local consumption , Kiosks, “Cajoneros” ( box carriers) and educational institutions. Confitecol has one of the more robust distribution structures in Colombia in 22 cities having commercial force and logistics operation.

Opinion Leaders: Take care of points of sale where they allow us taking advantage on exhibit and tasting off our products profitably.

Wholesalers: Intermediaries located in the country main store up zones which help getting more detail-oriented sale points.

Distributors: Attention to companies that have their own sales force for consumer goods massive commercialization.

Alliances: Due to our sales force strong coverage in the traditional channel in Colombia, we have had alliances with important mass consumption companies for more than ten years. They believe and appreciate horizontal distribution. These companies are: J&J . HENKEL, BIC ARCOR and FERRERO.

We count with: A home office in the city of Bogotá and a distribution center in Cali.